Be part of the armor. Help everyone stand up and represent themselves.
We are all in this together — no one can do it alone. Submit your original design concept and if it wins, it goes into the official Labeled lineup as a limited edition. You earn royalties on every piece sold. Real product. Real money. Real recognition.
That question started Labeled. We were bullied as kids — picked on for being different. The name-calling left permanent scars, the kind you feel instead of see.
We are all in this together — no one can do it alone. That's why every piece of Labeled is built around self-definition. You wear Labeled because you've already defined yourself — nobody else gets to do it for you.
Now we're asking: what's YOUR message? Submit your vision — and if we choose it, your design becomes someone's armor. Maybe someone who's been through exactly what you went through.
This isn't just a contest. It's a way to make your voice permanent, profitable, and powerful.
This isn't a consolation prize situation. We're talking about a limited edition release, royalties, and a seat at the table for the next one.
Your design goes into production as an official Labeled limited edition hoodie. You earn royalties on every sale, ongoing.
Any style. Any color. Any font. Pick the armor that fits your story and it's yours — on the house.
The same deal as 2nd. You came in strong — you get rewarded strong.
The top 10 (excluding 1st place) get a free pass to the next competition. No purchase required. You earned your spot.
Every time your design sells, you get paid. Not a one-time prize — a lasting revenue stream tied to your creative vision.
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designs submitted — 500 spots available this round
Buy a Labeled hoodie
Must purchase a hoodie to enter. Your hoodie is your ticket in — and honestly, even without the contest, you want one.
Design your vision
Think about what Labeled means to you. What message? What visual? What hits people in the chest when they see it? There are no rules except: make it mean something.
Submit via the form below
Tell us your name, email, your order number, and describe your design. If you have a visual reference, include that too. The more context you give, the better we understand your vision.
We'll be in touch
Winners will be notified by email. If your design is chosen, we'll work with you directly to bring it to life — making sure it looks exactly how you envisioned it.
You've got the message. We've got the platform. Let's make something that matters.